The role of marketing is to find out the needs and wants of consumers thru research,
*Most important aspect of a feasibility study is the market research,
*People purchase products for different reasons: thoughts, feelings and attitudes.
*The content of market research should comprise of: 1. Identification of the convenient market to access the products, 2. Acceptable price range,
DETERMINATION OF CONSUMER BEHAVIOUR 1. Income, 2. Value eg The quality, 3. Brand: for a business that is just starting out, the best option is to target clients within its reach, but gradually with the right marketing message, others will be won over, 4. Life style
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